Top Office Furniture Manufacturers Rely On E-Commerce Acquisitions To Stay Relevant Through The Pandemic
The business model for office furniture manufacturers and their contract furniture dealers must evolve as a result of the changing workplace in the wake of the pandemic. Will cubicles with high walls return to the workplace or will the WFH model shift purchasing decisions from facility managers, architects and interior designers to the employees working from home? In the short term, home offices will surely be upgraded to more ergonomic, height-adjustable desks, purchased by employees with reimbursements funded as expenses by their employers. In the long term, we are likely to see a combination of remote workforces operating from home offices, together with downsized office spaces, remodeled with more expensive workstations with high panels and socially distanced layouts, funded as capital equipment expenditures which can be depreciated over time. In the meantime, the manufacturers who had the foresight to acquire established e-commerce channels, will gain a larger share of the market. Rather than considering e-commerce the enemy to the manufacturers’ survival, some companies have bolstered their range through strategic acquisitions such as Kimball International / Poppin.com, Herman Miller / Design Within Reach and Knoll / Fully.com.